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COO Profile

Thinking Globally

In 1976, I joined MOB Design (former name for MSI), just founded in Kansai area, after graduating from university as a sales staff. While starting with door to door sales in Osaka, Kobe, and Kyoto area, in the same year, fortunately I received a request for Billy Ban Ban’s disbandment concert tour from a company in Tokyo.

Because of sales activity expansion, MOB Co. Ltd. was founded in 1979. Shuzo Fujii became the president. Around this time MOB developed business with only its original audio equipment. In 1993, a capital alliance with MSI USA renamed from MOB to MSI JAPAN INC. Around the period, sound installations for Whitney Houston, Mariah Carey, Kenny G, Michael Bolton, etc. allowed us to accumulate world standard sound technical know-how.

In 1998, MSI introduced V-DOSC, the world first Line Source Array speaker system, for the first time in Japan. In 2004, MSI received a V-DOSC partnership in Hong Kong. Our range of business expanded to Taiwan and China. By being exclusive staffs for artists from all over the world, our engineers gradually started to join world tours. In 2009, we named 30th anniversary as, “the third foundation.” In order to keep pace for pioneering new business domain, environment, and educating next generation leaders, we span off MSI into a separate company by category.
In addition, we have established Audio Brains as one of our associated companies, MSI Japan Hong Kong, MSI Japan Shanghai, and Beijing branches has shifted to group management system. Plus, MSI Japan Taiwan Production(MSI Japan Taiwan Production Co.,Ltd) is established as a subsidiary company in Taiwan in 2014, and we join the world tour of Taiwanese artists.

Our company utilizes management resources fully, we concentrates company’s effort on the development of our equipment as well as human resources. We have gathered all aggressive people together, who continue to support and believes in our enterprise management philosophy “Only One” and participating in many live concerts. We are pleased to concentrate our energy in the upbringing of our human resources more now, and offer further impression to the entertainment industry not only Japan, but all of over the world.

Towards the 40th anniversary, we will keep our effort and aim to continue to be the “ONLY ONE” and “NUMBER ONE” enterprise which contribute highly to our society.

Year 0f 2016
MSI Japan Holdings, President
Motoshige Nishio